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Want to give a meaningful Christmas present to a writer?
1) Read their book. Buy or borrow – paper or ebook, it matters little. Buying their book is a nice boost to their bottom line, but it is not the most important part.
2) File a review on Amazon, Goodreads, AND your favorite online book vendor, in that order.

Now here’s the important part.
Don’t just rate it, 1 to 5 stars. Write a few sentences WHY you liked it. Or didn’t like it.
Actual meaningful text, like “I liked the imagery when describing…” or “refreshing to see a hero that…” means the review will pass muster with the Amazon police. They are on the prowl to remove slimy reviews-for-hire. Having original and unique thoughts in your review means Amazon won’t flag it as fake.

What makes the second part the most important?
a) Amazon will promote the book at increasing levels, as milestones of 20 and 50 reviews are met. Exposure is more important than the sale of a single copy of a book, especially for authors not working under sweet-deal contracts with big publishers.

b) Feedback is essential for authors. Especially for me. I cannot improve if I don’t get feedback!
If you like something, Say So. If you didn’t like something or (God forbid!) got confused, SAY SO! If you say nothing, I’ll just continue writing the same old stuff.

Thanks, and Merry Christmas!