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The title I’ve chosen for today’s little diatribe is in fact the bookmark entry in my browser for Facebook.

It is my daily “note-to-self” that social media is a tool. It is not my friend.
It reminds me that social media is a necessary evil, like swallowing foul-tasting medicine in hopes it will somehow, someway, eventually improve my situation.

If I were employed in some other field, I probably would use Facebook and its ilk (including this blog) as little as possible. I much prefer to talk, phone, email, and (gasp!) write real letters — on paper! — to my friends and people in general.
However, in my new vocation as an author, social media is an absolute requirement. Everyone along the publishing chain — from agent, to editor, to publisher, to reader — expect it. They eye you with dire suspicion as though you were dressed in caveman bearskins if you don’t have a website, Facebook, Twitter, etc.
The harsh reality of our electronic world is that one cannot sell books, let alone hope to be successful in the writing biz, without having an online presence. At the risk of belaboring the point, social media is a necessary evil — like any other form of advertising in the marketplace.
It doesn’t mean I have to like it.
I often compare the experience of a Facebook session to a sewage technician in a honey-dipper suit emerging from the task of fixing a broken septic tank, that keeps breaking on a daily basis. That feeling of being soiled is intensified when my ‘friends’ rail on about their political views.
Truth be told, I’m guilty of political ranting as well. Anyone who has tabs into my Facebook profile is aware of this. I don’t know if I can (or should) take any comfort from the fact that I seem to do it far less than many on the internet.
I can at least hold my head up high, that I do not allow my political views to spill over into my workplace Facebook pages.
OK, here I go. I’m pinching my nose shut, and diving in again.

“We have met the enemy and he is us.” – Walt Kelly, Pogo
Pogo 5